Someone needs to get the message across to kids that a life with alcohol can become a life that is really no fun. While there is no lack of communication about the virtues of alcohol, including the example set by adults, there is a dearth of information that contradicts the extolled virtues of drinking.
Even the reasoning voice of a parent can be droned out by magazine ads and television promoting the youthfulness and fun of alcohol. No one in these ads looks the least bit compromised by the alcohol – in fact it appears alcohol makes them gorgeous and confident. No one is stumbling about.
We need a third party communication that kids will accept that teaches them the real dangers of alcohol.
drug education is that. It is interactive and kids like it. They learn through communication, not being lectured at.
Call us if you need more information.
If someone you know got the message too late and has a drinking problem, call us at 877-413-3073. We are the New Life Program and we have a 76% success rate.
http://www.jointogether.org/keyissues/marketing/
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